Graphic with the number "2022" and the word "Conference" written in yellow across a background of a floral bouquet with pink, yellow, and white flowers on a blue textured background.

A custom coffee
Roast created for connection, energy,
and something greater.

MSTRY COFFEE x
232 Conference

For the 232 Conference in Houston, Texas, MSTRY COFFEE partnered with the team at Dwelling Place Church to create something unforgettable:

A custom roast inspired by the atmosphere, energy, and spirit of the event itself.

Bright. Floral. Elevated. Spirt-filled.

A coffee experience guests could taste, take home, and remember.

Yellow blossoming flowers, likely mimosa, with green fern-like leaves.
Text graphic with bold yellow numbers '232' and the words 'Young Adults Roast' on a black background.

Quick Heads up:
You can only Get The 232 Roast at the 232 Conference.
April 24-26.

Blue coffee bag labeled "232 Roast" with yellow text, featuring yellow and orange flowers on the top corners and green at the bottom, indicating Ethiopian Guji coffee roasted in Houston for a conference.

It’s one of a kind.
Get it before it’s gone.

The Challenge

Translate the event…into a coffee

The 232 Conference has been gathering young adults for years.
This year, they wanted something different. Something unexpected.

Not another giveaway or piece of merch. Something experiential.

The visuals told the story immediately:

  • bright florals

  • heavenly tones

  • warmth and optimism

  • fresh energy

  • youthful momentum

…How do you roast a coffee that feels bright, heavenly, warm, fresh, and youthful?

Lush green terraced fields and mountains in a valley, with scattered small dwellings at the bottom, under a cloudy sky.

You head to Ethiopia

*

You head to Ethiopia *

The birthplace of coffee itself.

To match the conference aesthetic, we looked for coffees known for:

  • floral aromatics

  • fruit-forward brightness

  • layered sweetness

  • elegant complexity

But one origin just wasn’t enough. We’re insatiable.

We roasted three distinct Ethiopian expressions, each crafted to interpret the conference vibe in a different way.

Why? We love a good MSTRY.

Close-up of multiple blue coffee bags labeled 'Mystery Coffee' with yellow and orange floral designs, and large yellow text indicating roast level and origin.

The MSTRY Tasting Experience

We gave ‘em three options.

Roast One: Slightly darker — chocolate with faint strawberry.

Roast Two: Balanced, vibrant, smooth — citrusy, naturally sweet.

Roast Three: Light, expressive — floral, tea-like, fruit-forward.

Introducing the 232 Conference Roast

Ethiopian Guji

1850 MASL (Meters Above Sea Level)

A balanced and vibrant cup showcasing Ethiopian Guji’s natural sweetness.

This high-altitude specialty grade coffee has notes of milk chocolate, berries, honey, and light citrus (orange zest) that create a smooth, approachable profile with just the right amount of brightness.

Details

Acidity

Medium

Bright but smooth and integrated

Body

Medium

Rounded and silky

Finish

Sweet, slightly fruity

Clean with lingering berry notes

Odds & Ends

Process

Washed

Aroma

Honey
Caramelized sugar
Light florals

Flavor Notes

Milk chocolate
Red berries (strawberry, raspberry)
Honey sweetness
Light citrus (orange zest)

Exclusivity Matters

Only 50 bags.
Once They’re gone…
They’re gone.

This roast was created exclusively
for the 232 Conference.

Only 50 bags were made available.

And these roast parameters will never be used for another client.

Just to like—I dunno—be very clear:
This profile belongs to the 232 Conference.

Whenever they want it back, it’s theirs.

That’s the MSTRY COFFEE difference.

Packaging of Ethiopian Guji coffee roast, 8 ounces, indicating Small Batch, Locally Roasted in Houston, crafted for 232 Conference.
Blue coffee bag with yellow text reading "Young Adults 232 Roast" and description of Ethiopian Guji coffee, featuring a blue sky with clouds and orange citrus accents at the top.

We turn events into experiences people remember

MSTRY COFFEE creates custom coffee programs for:

  • conferences

  • film festivals

  • churches

  • corporate events

  • gifting programs

  • weddings

  • your friends 27th birthday?

  • office culture initiatives

  • retail merch extensions

We DO NOT just put logos on bags. Gross.

We create coffee that feels like your brand, your audience…you.

A packet of coffee labeled 'Ethiopian Guji 1850 MASL' sitting on a blue surface with water droplets.

You can’t always explain a great experience.

But you can feel it.
And now—you can taste it too.


Colorful floral text overlay with yellow, pink, white, and green flowers on a yellow background and black text reading 'FLOUR Summer'.
Package of Ethiopian Guji coffee labeled 'Young Adults 232 Roast,' 8 oz, with a blue background, yellow text, and images of yellow and orange flowers at the top corners.

Holler at us

Imagine your own coffee. 
For your team. Your fans.
Your clients. We’re ready to roast.